Scanad is a leading advertising and marketing agency based in East Africa, known for its innovative and impactful campaigns across various industries. Established in 1982, the agency focuses on driving business results through creative and strategic marketing initiatives. It operates under the larger WPP-Scangroup, a subsidiary of the global WPP network, making it part of one of the largest communications groups in the world.
Scanad’s services cover a wide range of marketing needs, including digital, print, and integrated campaigns. Some of its notable work includes campaigns for major brands such as Safaricom, Basco Paints, Kenya Tourism Board, and Isuzu, among others. The agency emphasizes a media-neutral approach, blending creativity with technology to deliver results that resonate culturally and drive consumer engagement【6†source】【7†source】.