The terms “unholiness” and “propaganda” can be connected when groups use propaganda to present their actions or ideologies as morally righteous, while simultaneously demonizing opponents, which is often perceived as “unholy” or immoral. This involves creating an “unholy alliance” between seemingly disparate groups, such as far-right religious factions and digital capitalists, to spread propaganda that undermines opposing rights or democratic systems, as seen in campaigns against reproductive and LGBTQ+ rights.